Classified Ads Secret Revealed IV 22.4.08

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Advertising smartly means you must keep track of which publications draw the most responses, as well as which ad copy is best. This can be done by KEYING your ads.
A key is the identification code you use in your ad. It shows you which publication, date, and ad copy brought in the response. Keying your ads is simple to do, and can be done in a few different ways.
The easiest and most common way to key your ads is to attach the key code to your address.
EXAMPLE: If your address is 555 Easy St., your keyed address might look like "555 Easy St., Dept IOP-8" The IOP-8 is the key, and could signify Income Opportunities - August issue.
The addition of the key to your address should not pose problems for the post office, but it's still a good idea to contact your postmaster. Show him or her the keys you intend to use and get their opinion. They will know which formats will be disruptive to delivery.
If you use the phone for responses, you can put a "Department Number" in your ad, and instruct the customer to ask for the department when calling. You or your phone operators would then take note of the code and use it to tally your responses.
Finally, a good way to check which of your mailings or flyers are succeeding is to use different colors of paper. For example, if you're testing three different mailing lists, use three different colored papers, one to each list. You can then instantly tell when you receive order blanks which list the response came from.
Be sure to keep a list of your key codes and what they correspond to. By doing this, you can tell which publications are worth continuing your ads in, which should be canceled, and which ad copy should be used. This will allow you to pour your ad funds into the most worthwhile places, and reap the benefits!


HOW TO AVOID COMMON ADVERTISING MISTAKES
Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:
Writing Effective Copy Never try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell people everything they need to know to entice them to order.
Instead, you need to employ the "Two-Step" method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flyer, order form and cover letter so they can place an order for the real product.
Now that pricing is out of the way lets talk about writing your ad copy. The best way to learn how is to read the ads other people have written. Don't copy them word-for-word, but use them as a guide to write your own ads. Once you get the hang of it, you'll be writing off effective ad copy just as well as the pros. Advertising in the Right Publication. Although this may sound a little silly and you think it is only common sense to know this _ people will often overlook this fact when choosing the publication they will be advertising in.
Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out. Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don't pre-qualify the publication you choose.
One way of pre-qualifying the publication is to send for a sample copy.
Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman,
PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell them you are new to mail order and are interested in publications to advertise in, you certainly will find the $1 you spent is well worth the effort because both of these publishers are very reputable, honest and helpful.
Study the publication to see what other people are advertising and how they are advertising it. Contact some of the people who sell items similar to your own with the hope of networking with them. You would be surprised how much free publicity you can get just from corresponding, calling and networking with others.
Once you locate a publication you want to advertise in, give it a try for 3 months. If you don't get any response or only a few orders, try another publication. There are millions of them and eventually you will hit the right target market that will be interested in what you have to sell.
Don't Stop With One Publication. Just because you locate the target market of people who are interested in purchasing your product there is no reason you can't advertise in more than one publication. In fact _ if you don't, your ad will become stale. If the same people continue to see your ad every month they will probably get tired of looking at it. Besides, if they wanted the product they would have ordered it by now. Don't tire them out! Alternate different size ads and get rid of ones that don't work well.
Leave your ad running as long as it brings in orders for you but also advertise in 5, 10, 20 or 50 other publications also to generate a steady stream of orders and to reach more people.
Key Your Ads. Many beginners in mail order never key their ads so they know what publication people saw their ads in. In fact, I personally never did this myself and ended up losing a lot of money. So please don't make the same mistake I did. Keying your ads means that you place a code of some sort in your address so that when people write and order something from you, you immediately will know where they saw your ad. Keep a record of every name and address of the publisher you send an advertisement to. Record the date you sent the ad and the date you received a checking copy, proving that your ad appeared. Also record the "code" you used so you can immediately identify where it came from.
If your address is "123 Anytown St," it could become "123 Anytown St, Suite A" for one publication and "Suite B" for another. The postman will still deliver your mail to "123 Anytown St." Of course, if you live in an apartment complex and there are apartment numbers you could turn "111 Johnson Apt A" into "111 Johnson, Apt A-1" for one publication and "Apt A-2" for another. Post office box addresses are also simple. Turn "PO Box 585" into "PO Box 585, Dept A-1" for one publication and "Dept A-2" for another. People will sometimes even change their name on the ad for keying purposes.
You might see the name "Harriet's Recipe Book" instead of Harriet Ranger. Harriet might also use "Harriet's Cookbook" or even "Harriet's Solution to Stress" on her ads relating to these products. Use your own imagination and pretty soon, keying your ads will be a normal part of your life. Be sure and keep track (on your Record Sheet) of how many responses you receive from each publication. After 3 months, look over your Record Sheet and get rid of the publications that didn't do well. You'll go broke if you spend $10 per month advertising a 2-inch ad if you only receive $1 back in orders. After awhile you'll be able to see where it pays you to advertise your particular product and then you can send in larger ads to those publications. Never stop using this method and you'll never stop getting orders in your mailbox. It's a win-win situation for everybody!
Tabloids -vs- Adsheets. Another question about advertising that many people have is whether its better to advertise in tabloids or adsheets. Many people will sell you information on the best day to mail and the best time of the year to advertise. They think they have it down to a science and will convince you of their methods. However, there is NO set rules that can be employed by everyone. That's because there are a wide variety of ways to approach various products. If you sell travel services and read a report that told you not to advertise during the summer months, you'd go broke. The summer is the travel industry's biggest money-making season!
Don't get hung up on specific statistics made by people who claim to be expert researchers. There is no way to determine what is best for you than to try it yourself and see what works. You are the person in control of your business and you are where the buck stops. Take advantage of your authority and try every angle you can think of until you determine what's best for your company's product and/or service.
Tabloids are a fantastic advertising vehicle and adsheets are too. Sometimes people feel a small 1" camera-ready ad gets lost in a tabloid filled with 100's of them. This may be true in some circumstances and not true in others. Do you look at 1" ads in tabloids? Of course you do. You scan the pages and your eye is always directed to one or two on the page that catches your eye. Ask yourself "why" they caught your eye. Was it because the ad was placed in a specific area on the page? Was it because of the headline or the word "free"?
Classifieds work well in tabloids and adsheets and sometimes they don't, Look in the back of the Globe or Enquirer. Don't they have page after page of classified ads? If nobody was reading them and responding to them, the advertisers wouldn't be submitting advertising to the Globe or Enquirer for them. So evidently, people DO read classified ads _ even if there are 100's of them. Test the waters and do what works the best for you.

The Do and Don'ts of Profitable Ads
Throughout this book you have read about coding, keying and the AIDA formula.
Do be creative and write down the things you think about.
Don't worry about the word count until you have edited your creativity.
Do key your advertisements.
Don't confuse your postmaster. Check before messing with your address!
Do look at other's ads and research to see if they were in past issues.
Don't steal their ad. However, you can use the format. Such as: Are you too fat? Get rid of it Now! to Is your Car Embarrassing? Call us Now.
Do test your ads as much as possible.
Don't keep an ad that pulled that quit pulling in the same classifieds, switch around.
Do put your ad in the proper area for you ad that fits the best.
Don't make it ALL CAPS.
Do use the word YOU whenever you can.
Don't use I or we much, basically people are interested in themselves, not you.
Do find bonuses to give for free.
Don't let the bonuses outshine your product.
Do give a guarantee!
Don't give up.



HOW "INFO-LOADING" CAN INCREASE YOUR AD'S PULLING POWER
There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct. There is one technique, though, that is coming to the forefront as one of the most successful to employ.
Info-Loading is the style of overloading an advertisement with information about your product or service. The theory is, you give the customer more information than they'd ever want on your product/service, and they'll feel more confident about you and what you offer. Also, the customer that actually reads through it all is the one who's interested enough to buy what you offer. The good news is, it works!
Here's how to do it. Say you're planning a quarter-page display ad in a magazine. Instead of leaving a lot of white space, so it looks open, and instead of putting pictures in to catch the eye, fill the whole space with text! Load it with as much information as you can fit in, without making it unreadable. To prevent it from looking like a gray blur when the reader's eyes scan through the page, put a bold, black box around the ad, a bold headline, and emphasize important words and phrases with bold print.
You can do the same thing with a mailing. Put together a four-page sales letter loaded with copy, then add a brochure/flyer that re-emphasizes the important points in even greater detail.
A few cautions with this technique. First, make sure you actually have something to say! We are so conditioned to being economical with our words in advertising that it'll be hard to info-load without feeling repetitious. Instead of rambling on about features, tell customers every single benefit they'll get from your product/service. BENEFIT is the important word.
Give Info-Loading a try. Depending on your audience and what you're trying to sell, you may find that info-loading can load more sales into your bank account!


THE DO's AND DON'Ts OF PROFITABLE MAIL ORDER ADS
Regardless of how you slice it, the most important aspect of any successful mail order business is it's advertising. In fact, mail order success is wholly dependent and even predicated upon good advertising.
First of all, you've got to have a dynamic and spectacular ad that attracts the eye, and grabs the interest of the people you're trying to sell to... Thus, unless your ad really "jumps out" at the people, your sales will not live up to your expectations and hopes... And, unless your ad "grabs the interest" of your potential buyers, you still won't make the kind of money you have in mind...
The eye-catching appeal of your ad must start with the headline. Use the headline to quickly create a vision within the mind of the people seeing it - a vision of all their problems being solved, and attainment of the kind of happiness they seek. If your headline fails to catch the attention of your prospect, then your money and efforts are wasted.
In writing your advertise, you must put yourself in the shoes of your reader - quickly interest him in your offer, show him how he can get what he wants, and then cause him to send for your solution to his problems immediately. Your copy must exude enthusiasm, excitement, and a positive attitude.
Even so, you can and must remember to be honest. Don't exaggerate or make claims you can't back up. Never make promises you can't or don't expect to keep. To do so will definitely get you in trouble with the Federal Trade & Fair Practices people.
Use a hard-sell approach! Say what you feel and believe about your product. Use common, ordinary, everyday "correct" English.
Stress the benefits of your product or service. Explain to your reader how owning a copy of your book, or availing himself of your service will make his life richer, happier and more abundant. Don't get involved in listing the money you've spent developing the product, researching the information you're selling, or whatever qualifications you might have for being able to offer it - Stress the "sizzle" and the value to be gained from ownership.
Be sure to involve the reader as often as possible through the use of the word "you". Write your copy just as if you were speaking to, and attempting to sell just one person. Don't let your ad sound as if you were on a soapbox addressing a huge stadium full of people. Talk to just one person at a time. Do not try to be clever, brilliant or humorous in your advertising - keep your copy simple, to the point, and on target towards interesting the prospect in buying your product or service because of the benefits he's going to receive.
Keep it simple and make everything clear for him. At all costs, you don't want to confuse him. Tell the reader exactly what he'll be getting for his money, how he'll benefit from it, and precisely how to go about ordering it.
Don't try to become too friendly with him. In other words avoid becoming too folksy or the use of slang expressions.
In writing an ad, think of yourself as a door-to-door sales person - you have to quickly get the attention of the prospect, quickly interest him or her in the product you're selling, cause him or her to want to enjoy the benefits of the product, and then close the sale by getting his or her money.
Copywriting, whether it be for a display ad, a classified ad, a sales letter or a brochure is all a learned skill. It's a skill that anyone can master with just a little bit of practice and professional guidance.
Thus, your first move is to study your competition and recognize what they are doing to sell their wares. Practice rewriting their ads from a different point of view or from a different sales angle. Keep a file of ads you've clipped from various publications as a file of ad-writing ideas. Don't ever copy anyone else's work, but do use the creativeness of other people to stimulate your own creativeness.
Some of the "known facts" about advertising and ad-writing in particular tell us that you cannot ask for more than $3 in a short classified type ad - Generally speaking, a $5 item will take at least a 1-inch display ad - If you're trying to sell a $10 item, you'll need at least at quarter, maybe even a half page of copy - and $15 to $20 items require a full page. If you should be selling a really big ticket item costing $50 or more, you'll need a 4-page sales letter, a brochure, separate order coupon, and a return reply envelope.
If you're sending out offers via direct mail, you'll do best by dropping your mail in the post office on a Sunday, Monday or Tuesday so that your mail does not arrive on a Monday Morning - the first day of a new week. Again, unless you're promoting a big ticket item, the price or color of your paper does not have any great effect on the responses you'll get, but - the quality of your printing definitely will have, so be sure to keep this in mind.
One final point to bear in mind - the summer months when people are most apt to be away on vacation are usually not good months for direct mail.

18 WAYS TO USE THE WORD "FREE" IN YOUR ADS
1. The word "FREE" is still the most powerful,... the most often used word in advertising today! If you have anything to offer FREE to others, you can use this powerful word! It pulls orders better than any other word! Here's some ways to use it:
2. ONE thing FREE when you buy Another! This can be the way to get people to order from you! A second one is FREE, with the purchase of the first!
3. Buy 2 - get the third FREE! This can be used to get MORE and LARGER orders! Giving away ONE, with the purchase of two others!
4. Fourth FREE, with purchase of Three! Tire stores and Publishers offer a 4th FREE, when you buy Three others at regular price!
5. FREE "Trial Size!" Give away one that's smaller than usual, hoping that people will LIKE what you give them, and want to buy more!
6. FREE Bedframe, with purchase of A King Set! Lots of mattress stores use this type of ad! Offering some sort of "premium" FREE with purchase!
7. FREE Introductory Class! This usually is offered with purchase of a Computer; Microwave oven; etc. (Free Memberships in clubs, etc!)
8. Use it FREE for 30 days! Allow people to use something; to use your product or service, FREE, for a limited time! (Enticing them to order!)
9. FREE Service with each purchase! This is used often by Pizza companies, and cleaning services. Free delivery; Free Folding; etc.
10. FREE Interest for 3 months! Many loan companies and others offer this to entice customers to buy from them! It's delaying something for a time!
11. Fast service, or it's FREE! It's Hot, or it's Free! (7-11 offers Hot coffee). Denny's says "10 Minutes, or it's FREE!" Customers come to see!
12. 2nd Topping is FREE, with purchase of a Large Pizza! That about says it all! (Free Extras; Free Colors; Free Inks; No extra charge at Printers!!)
13. FREE Details! This is used by a LOT of advertisers, who sell products by mail! Let 'em know you'll send information FREE, just to write and ask!
14. Buy 2 ads, get a 3rd (or 4th) FREE! This is another way to get Long Term advertisers! They get FREE ads, with every 3rd or 4th they buy.
15. FREE Commission Circulars! Many Prime Sources are willing to offer you FREE circulars (some for postage) to obtain dealers! Free Dealer Info!!
16. FREE Typesetting, with purchase of an ad! Publishers offer this FREE service to obtain new advertisers! (Why pay extra for it, if it's FREE?)
17. FREE Catalog! Many companies send out Catalogs FREE to anyone who writes and asks for one! More sales result! (Free Downline Recruiting!)
18. FREE Sample Copy! Some companies will be willing to send you ONE FREE to entice you to buy more later! (Free Cassette; Free Introductory Video, etc!)


100 WORDS THAT HAVE SALES APPEAL
Add sales punch to describe your merchandise or sales offer - use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy.
Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain...Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. Discount.. Easily.. Endorsed.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Famous.. Fascinating.. Fortune.. Full.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. Huge.. Immediately.. Improved.. Informative.. Instructive.. Interesting.. Largest.. Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Professional.. Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable.. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simplified.. Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise.. Terrific.. Tested.. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful.
77 PHRASES STIMULATING ACTION
Close your ad with an action-getting phrase. Give the reader something to write or do. Here are 77 suggestions for ways to get action. Study them. They will help you prepare your copy for better results.
Act now!.. Send your name.. All sent free to introduce.. Amazing literature.. Free.. Ask for free folder.. Bargain lists sent free.. Be first to qualify.. Booklet free!.. Catalog included free.. Complete details free.. Current list free.. Dealers write for prices.. Description sent free.. Details free!.. Dime brings details.. Everything supplied!.. Exciting details free.. Extra for promptness.. First lesson, 25 cents.. Folder free!.. For literature, write:.. Free booklet explains.. Free plans tell how.. Free selling kit.. Free wholesale plan.. Free with approvals.. Full particulars free.. Get facts that help.. Get started today!.. Get your copy now!.. Get yours wholesale.. Gifts with purchases.. Illustrated lists free.. Interesting details free.. Investigate today.. It's Free!.. Act Now!.. Literature free.. Mail material to:.. Money making facts free.. No obligation! Write!.. Offer limited!.. Send today.. Only 10 cents to introduce.. Order direct from:.. Order Now!.. Don't Delay!.. Particulars free.. Postcard brings details.. Request free literature.. Revealing booklet free.. Rush name for details.. Sales kit furnished.. Sample details free.. Samples sent on trial.. See before you buy.. Send for free details.. Send for it today.. Send no money.. Send post card today.. Send 15 cents for mailing.. Send today.. Send your want lists.. Stamp brings details.. Stamped envelope brings.. Test lesson free.. Unique sample offer.. Valuable details free.. Write for free booklet free.. Write us first!.. Yours for the asking.. 15 cent stamp for details.. $1 brings complete.. 32-page catalog free.. Call Now! Download Now.. Snag it today.. Free Report.. Get in at the top.. Don't miss this opportunity.. Don't Wait
BONUS !!! THE 100 MOST THREATENING SPELLING WORDS in the Order of Their "Threat" to You
occasion.. recommend.. occurred.. principal.. equipped.. accommodate.. disappoint.. possession.. privilege.. proceed.. inconvenience.. accept.. business.. necessary.. personal.. receive.. reference.. separate.. their.. whether.. questionnaire.. criticism.. description.. effect.. extension.. judgment.. quantity.. similar.. undoubtedly.. height.. immediately.. stationery.. foreign.. fourth.. government.. omitted.. weather.. personnel.. existence.. analysis.. across.. appearance.. loose.. pamphlet.. practical.. preferred.. unnecessary.. affect.. attendance.. incidentally.. apparent.. calendar.. professor.. strictly.. principle.. already.. coming.. its.. oblige.. opportunity.. original.. paid.. probably.. referring.. referred.. there.. too.. writing.. among.. arrangement.. practically.. convenient.. canceled.. really.. using.. beginning.. especially.. volume.. committee.. confident.. difference.. endeavor.. explanation.. except.. sincerely.. experience.. benefited.. conscientious.. eligible.. acquaintance.. controversy.. exceed.. laboratory.. omission.. procedure.. acknowledgment.. Wednesday.. guarantee.. February.. schedule.
The Key is to combine your words: EXAMPLE: "THE MAGIC MAMMOTH MIRACLE"; "The Three "M" Program"... This has already caught the attention and interest of your prospect! Now... for example say: The Money Making Facts are FREE! Merely Enclose your SASE or $$ or Whatever! Fill in with a few details and you have a tremendous $$ Pulling Ad. Use your own Ideas, but build them around these words and phrases! but remember, your follow-up material, must be just as interesting to get the orders.





1000 ORDER-PULLING WORDS AND PHRASES
1. ACT TODAY!
2. AT YOUR REQUEST
3. ADDED VALUE
4. ABSOLUTELY NO OBLIGATION
5. ANALYSIS
6. AUTOMOTIVE DISCOUNTS
7. AS SEEN ON TV
8. APPROVED BY MAJOR COMPANIES
9. A MUST!
10. A CHILD COULD DO IT 11. ASTOUNDED 12. ANYONE CAN DO THIS 13. A WINNING OFFER 14. AT YOUR OWN PACE 15. APPROVED 16. AT YOUR FINGERTIPS 17. AUTOMATIC 18. ANYTIME 19. ANYWHERE 20. ABSOLUTE 21. ALL YOU NEED 22. ADJUSTABLE 23. AMAZING! 24. ADRENALINE 25. ALERT 26. AFFORDABLE 27. AVOIDING 28. A CUT ABOVE 29. ADVANCED 30. AUTHENTIC 31. ACCELERATE 32. ATTRACTIVE 33. A PLEASANT EXPERIENCE 34. ACT NOW 35. AMAZING LITERATURE 36. ACCOMMODATE 37. ANALYSIS 38. BUY 39. BETTER THAN 40. BARGAIN PRICE 41. BONUS 42. BARGAIN 43. BIG 44. BONANZA 45. BEAUTIFUL 46. BETTER 47. BE FIRST TO QUALIFY 48. BREAKTHROUGH 49. BLOCK BUSTER 50. BOTTOM LINE 51. BEST 52. BEST-SELLING 53. BEAUTY 54. BENEFICIAL 55. BEYOND REASON 56. BONUS GIFT 57. BENEFITS 58. BEAUTIFULLY PACKAGED 59. BOOMING 60. BRAND NAME 61. BELIEVE 62. BILL YOU LATER 63. BEST PERFORMING 64. BEFORE AND AFTER 65. BRIGHT 66. BOOST 67. BUY ONE GET ONE FREE! 68. BOTTOM LINE 69. CONVENIENT 70. CONFIDENT 71. COST SHIFTING 72. CURRENT 73. COMPLETE DETAILS 74. COLORFUL 75. CONFIDENTIAL 76. COLOSSAL 77. COMPLETE 78. CRAMMED 79. CARING 80. CLASSIC 81. CALL 82. COMPLETED 83. CONCERNED 84. CONSTRUCT 85. CONTACT YOU 86. COURAGE 87. CREDIT CARDS ACCEPTED 88. CHANGES YOUR LIFE 89. COMMITTED 90. CHRISTMAS SALES 91. COMPREHENSIVE TRAINING 92. COMPREHENSIVE SUPPORT 93. CALL ANYTIME 94. CUSTOM DESIGN 95. 100% COMMISSION 96. CALL TOLL FREE 97. COMMON 98. CERTIFIED 99. CHANGE 100. CHALLENGE 101. CUSTOMIZE 102. CONCEPT 103. COMPETITIVE EDGE 104. CHALLENGING 105. CRUCIAL 106. COMPROMISE 107. COMPATIBILITY 108. CUTTING PRICE 109. CONTINUED SUPPORT 110. CASH BACK 111. CONVERTIBLE 112. COLORFUL 113. COMPACT 114. CUT-COST 115. CUSTOMER-MINUENDS 116. CONTROL 117. COMPLETELY CONFIDENTIAL 118. COMPLETE SETUP 119. COMPOUNDED 120. COMPETITIVE EDGE 121. CRUCIAL 122. COMMON SENSE APPROACH 123. CLUTTER FREE 124. COMPREHENSIVE 125. CUSTOM PACKAGING 126. CALL TODAY 127. COMPLETE FACTS 128. COMPUTERIZED 129. DEALER PRICE 130. DON'T DELAY 131. DEEP DISCOUNT 132. DELIVERED TO YOUR DOOR 133. DISCOUNT 134. DISCOUNT COUPON 135. DESCRIPTION 136. DURABILITY 137. DEDUCTIBLE 138. DESERVE 139. DOMINANT 140. DON'T MISS THE BOAT 141. DON'T MISS OUT 142. DOUBLE YOUR MONEY BACK GUARANTEE 143. DISTINGUISHED 144. DELIVERED 145. DIRECT TO YOU 146. DIRECT 147. DANGER 148. DOESN'T HAVE TO BE 149. DESIRE 150. DIFFICULT 151. DONATE 152. DESTINY 153. DYNAMIC 154. DELICATE 155. DIGITAL 156. DIFFERENCE 157. DETAILED 158. DARE YOU 159. DETAILED INFORMATION 160. DISCOUNT EQUAL TO SALES TAX 161. EXTREMELY INFORMATIVE 162. EASY PAYMENTS 163. EXTRAORDINARY 164. EFFORTLESSLY 165. ELIMINATE 166. ENDURING 167. EASY INSTALLATION 168. EQUIPPED 169. EFFECT 170. EXTENSION 171. EXCEPT 172. ELIGIBLE 173. ACCEPT OUR OFFER 174. EXPERIENCE 175. EXCEED 176. ENDEAVOR 177. EXPANSIVE 178. EXCLUSIVE 179. ETHICAL 180. EYE-CATCHING 181. ENHANCED 182. EASY ORDERING 183. EXCITEMENT 184. EXPLOIT 185. ENDURANCE 186. EFFECTIVE 187. ENTERPRISING 188. EMERGING GROWTH 189. EASILY 190. ENDORSE 191. ENORMOUS 192. EXCLUSIVE 193. EXPERT ADVICE 194. EXPERT 195. EVERYTHING SUPPLIED 196. EXCITING DETAILS 197. EXTRA 198. ENVISION 199. EXERCISING 200. ECONOMICAL 201. ELASTIC 202. ERROR PROOF 203. ENTIRE 204. EASE OF USE 205. ENVIED 206. EASY OPERATION 207. EXTRA INCOME 208. ENRICHED 209. EFFICIENT 210. EASY TO INSTALL 211. EASY TO USE 212. EXPLODING 213. ENERGY 214. EXPRESS 215. EXPERTS SAY 216. EXPRESS SERVICE 217. EQUAL 218. EXACT 219. EXPLAINED 220. EASY TO READ INSTRUCTIONS 221. EASE 222. ENJOYMENT 223. EXCEPTIONAL 224. EAGER 225. EFFORTLESS 226. EXCELLENT 227. EXCELLENT SERVICE 228. EXCELLENT QUALITY 229. EXPERTS AGREE 230. EXCELLENT OFFER 231. FREE NEWSLETTER 232. FREE IDEAS 233. FREE CASSETTE 234. FREE WRITTEN EVALUATION 235. FREEDOM 236. FASCINATING 237. FREE OF CHARGE 238. FAST TURN-AROUND 239. FAST SERVICE 240. FREELY 241. FAST RESULTS 242. FLEXIBILITY 243. FULL 244. FREE/NO OBLIGATION 245. FREE QUOTE 246. FUN 247. FULL RANGE OF 248. FULL-FEATURED 249. FREE DEMONSTRATION 250. FULLY 251. FREE ESTIMATES 252. FREE DETAILS 253. FREE WITH PURCHASE 254. FOR A ONE TIME FEE OF... 255. FULL EFFECT 256. FLAT RATE 257. FIRST MONTH FREE 258. FACT 259. FANTASY 260. FACTORY DIRECT -TO-YOU 261. FASTER SERVICE 262. FREE CONSULTATION 263. FREE BROCHURE 264. FREE ISSUE 265. FASCINATION 266. FREE TRIAL OFFER 267. FREE ADVICE 268. FREE MEMBERSHIP 269. FREE COUPON 270. FIXED PRICE 271. FREE DELIVERY 272. FIXED RATE 273. FAST-SETUP 274. FREE REPLACEMENTS 275. FOREVER 276. FREE SAMPLE 277. FEATURES INCLUDE 278. FORMULA 279. FUNDAMENTALS 280. FORECAST 281. FUTURE 282. FUNDAMENTALS 283. FREE FROM PAIN 284. FOCUS 285. FLOURISHES 286. FORTUNE 287. FAMOUS 288. FREE BOOKLET 289. FREE APPROVALS 290. FIRST-CLASS 291. FIRST PLACE 292. YOU THE CUSTOMER COMES FIRST 293. FREE 294. FRESH 295. FAST 296. FLATTERING 297. FAITHFULNESS 298. FORTUNATE 299. FUNNY 300. FLASH 301. FIND THE ANSWER TO 302. GUARANTEED DELIVERY 303. GIANT 304. GUARANTEED OVERNIGHT DELIVERY 305. GUARANTEED RETURN 306. GOOD REASONS 307. GET RESULTS FAST 308. GET RESULTS-ORDER NOW 309. GIFTED 310. GUARANTEED LOWEST PRICE 311. GORGEOUS 312. GRACE 313. GENERIC 314. GOOD-TASTE 315. GET SOMETHING EXTRA 316. GROWTH 317. GAINING ON 318. GREATEST 319. GROUND-FLOOR OPPORTUNITY 320. GROUND-FLOOR OFFER 321. GIVE 322. GRATIFICATION 323. GARAGE SALE 324. GET AHEAD 325. GOOD 326. GENUINELY 327. GIFT 328. MAKES A GREAT GIFT 329. GIGANTIC 330. GUARANTEE 331. GENUINE 332. HUGE 333. HAPPY 334. HARD 335. HEAVY 336. HUGE DEMAND 337. HEFTY 338. HIGHEST RATED 339. HIGHLY RATED 340. HIGH GROWTH 341. HOTTEST 342. HEALTHY 343. HIGH 344. HELPING PEOPLE LIKE YOU 345. HISTORIC 346. HURRY OFFER ENDS SOON 347. HOPE 348. HUNGRY 349. HELP 350. HEARTY 351. HEIGHTEN 352. HANDSOME 353. HOT PROPERTY 354. HEALING 355. HAVE FUN 356. HIGH CLASS 357. HOLIDAY SALE 358. HOLIDAY PRICE 359. HIGH SPEED 360. HOW TO 361. HASSLE FREE 362. HUGE DIFFERENCE 363. HANDY 364. HIGH IMPACT 365. HIGH-TECH 366. HIGHEST COMMISSION OFFERED 367. HIGH PRIORITY 368. IF YOU DECIDE 369. INFLATION-BEATING 370. INSATIABLE 371. INNOVATION 372. IN-STORE REPAIRS 373. IT WILL BOGGLE YOUR MIND 374. INTRODUCING 375. IN-DEMAND 376. IT SELLS ITS SELF 377. ITS THAT EASY 378. INTRODUCTORY OFFER 379. INSTANT 380. INCREASE YOUR EARNING POWER 381. INTEREST FREE 382. INNOVATION 383. IMPROVE 384. IMPROVED VERSION 385. IN MINUTES 386. IN SECONDS 387. INVEST 388. INEXPENSIVE 389. INCENTIVES 390. INCREASINGLY 391. IMPROVE YOUR LIFE 392. IN-DEPTH 393. INTRODUCTORY RATES 394. IMPORTED 395. IMPORTANT 396. IMAGINATIVE 397. ITS A MUST 398. IN NEED 399. INSPIRATION 400. INDEPENDENT 401. INCREDIBLE BENEFITS 402. IDEA 403. INSIGHTFUL 404. IMPRINTED 405. INTRIGUING 406. ILLUSTRATED 407. IRONCLAD GUARANTEE 408. IN A FLASH 409. INSPIRE 410. INSPIRATION 411. ITS A BREEZE 412. INTERACTIVE 413. INTRODUCTORY OFFER 414. IMMEDIATE RESPOND 415. IMMEDIATELY 416. IMPROVED 417. INFORMATIVE 418. INSTRUCTIVE 419. INTERESTING 420. INFORM 421. INTELLIGENT 422. IS PROVIDED WITH 423. INSANE PRICES 424. IMAGINATION 425. INVESTIGATION 426. INVESTMENT 427. JESTING 428. JUSTICE 429. JUST IN TIME 430. JUDGMENT 431. KILLING PRICES 432. KNOWLEDGE 433. LARGEST 434. LATEST 435. LAUNCHING 436. LIVELY 437. LIBERATED 438. LATE-BREAKING 439. LONGEVITY 440. LARGEST SELLING 441. LEADING NAME 442. LOWER PRICE 443. LIMITED TIME OFFER MAYBE WITHDRAWN 444. LIVE 445. LONG TERM 446. LOW 447. LOW RISK SOLUTION 448. LEASE NEGOTIATION 449. LIFETIME INCOME 450. LEASE TO BUY 451. LEADERSHIP 452. LATEST TECHNOLOGY 453. LIFETIME WARRANTY 454. LASTING IMPRESSION 455. LOVED 456. LUXURY 457. LIFEBLOOD 458. LAST MINUTE 459. LOWEST PRICES EVER 460. LIVE YOUR DREAM 461. LOW PRICE 462. LESS HASSLE 463. LOW INTEREST 464. LARGER THAN LIFE 465. LIGHT-WEIGHT 466. LIFE TIME GUARANTEE 467. LOYALTY 468. LUXURY 469. LEGAL 470. LEADING 471. LIABILITY 472. LIGHT WEIGHT 473. LARGEST SELECTION 474. LIKE NO OTHER 475. LEARN ABOUT 476. LAVISHLY 477. LIBERAL 478. LIFETIME 479. LIMITED 480. LOWEST 481. MOTIVATION 482 . MODERN 483. MODIFIED 484. MASTER 485. MAGNETIZING 486. MAMMOTH 487. MAXIMUM 488. MINIMAL INVESTMENT 489. MASSIVE 490. MEGA 491. MONEY-SAVING 492. MAINSTREAM 493. MASTERPIECE 494. MAGIC 495. MIRACLE 496. MILLIONS 497. MAIL TODAY! 498. MULTI-FUNCTIONAL 499. MULTIPLE REVENUE STREAMS 500. MAMMOTH 501. MAIL TO 502. MONEY MAKING FACTS 503. MONUMENTAL 504. MEASURE UP 505. MANIA 506. NOVEL 507. NEXT FRONTIER 508. NO EXPERIENCE NEEDED 509. NO POSTAGE NECESSARY 510. NEW VISION 511. NO-HASSLES REFUND 512. NEW 513. NO SALESPERSON WILL VISIT 514. NEXT DAY AIR AVAILABLE 515. NO QUESTIONS ASKED 516. NATURAL 517. NO PAYMENT FOR () MONTHS 518. NEAT 519. NO OBLIGATION 520. NECESSARY 521. NO MONEY REQUIRED 522. NOW IS THE TIME! 523. NO-ONE WILL CALL 524. NO APPLICATION FEE 525. NATIONAL BRAND 526. NOT AVAILABLE IN STORES 527. NO EXPERIENCE NECESSARY 528. NO RESTRICTION 529. NO OBLIGATION 530. NO HASSLE 531. NOSTALGIC 532. NOTED 533. NO RISK 534. NEW AND IMPROVED 535. NOTHING BETTER! 536. NEW NICHE 537. NO PAYMENT FOR ONE YEAR 538. NO INTEREST FOR ONE YEAR 539. NO MONEY DOWN 540. NOW AVAILABLE 541. NATION WIDE 542. NO MINIMUM ORDER 543. ORIGINAL 544. OUT-OF-SIGHT 545. OF THE YEAR 546. OPTIONAL 547. OTHER COST TWICE AS MUCH 548. ORDER TODAY 549. ONCE IN A LIFETIME OPPORTUNITY 550. OPPORTUNITIES 551. OBSESSION 552. OVERWHELMING 553. OPTION TO PURCHASE 554. OPTION TO CHOOSE 555. ORGANIZED 556. OUTSTANDING 557. OBLIGATION 558. ORDER NOW! 559. ONLY $ 560. ORDER DIRECT 561. ORIGINAL 562. ODD 563. OVERRATED 564. OVER COMING 565. OUTSTANDING BENEFITS 566. PROVEN 567. PRECIOUS 568. PROFIT 569. PHENOMENAL 570. PROVEN TRACK RECORD 571. PRIORITY 572. PRIDE 573. PIONEERS 574. PERFORMANCE 575. POPULARITY 576. POTENTIAL 577. PRICE COMPARISON 578. PROFIT GENERATING 579. PRIME-QUALITY 580. PORTABLE 581. PERFECT 582. PRODUCTIVITY 583. PAY ONLY..... 584. POWERFUL 585. PRACTICAL 586. PROFESSIONAL 587. PROFITABLE 588. PRINCIPLE 589. PRIVILEGED 590. PREMIER 591. PROSPER 592. PHONE TODAY! 593. PROFUSELY 594. PERSONALIZED 595. PROMPTNESS 596. PERSPECTIVE 597. PATENTED 598. PERSONAL FORTUNE 599. POISED 600. PERMANENT 601. PROVOCATIVE 602. PROMOTIONAL 603. PRICES BELOW COMPETITORS 604. PRIVATE INVITATION 605. PROMISING 606. PREPPIE 607. PRE-PAID 608. PLUS GET... 609. PROTECTION 610. PURCHASING POWER 611. PORTABLE 612. PRESERVE 613. PREVENT 614. AUTOMATED 615. QUALITY 616. QUICKLY 617. QUALIFIED 618. QUALITY-MINDED 619. QUICK TIPS 620. QUANTITY PRICING 621. QUIETER 622. RISK NOTHING! 623. REVOLUTIONARY 624. REVEAL 625. RELIABLE 626. REDUCED 627. REMARKABLE 628. READ ALL ABOUT IT 629. REWARDS 630. REAP THE BENEFITS 631. RATES AS LOW AS... 632. READY TO USE 633. RAPID CHANGE 634. RETURN IT AND OWE NOTHING 635. REALIZE YOUR DREAM 636. RANK AT THE TOP 637. RESPECTED NAME 638. REDUCED RATES 639. RARE 640. REFUNDABLE 641. RECEIVE FREE 642. REVISED 643. REVISITED 644. REVIEWING 645. RICH 646. REQUESTED 647. RIGHT NOW. 648. ROYALTIES 649. ROCKETED 650. REALITY 651. RETURNABLE 652. RISK FREE TRIAL 653. RECYCLABLE 654. RECEIVE COUPON WITH PAYMENT 655. RUSH DELIVERY 656. RELIEF 657. ROARING 658. REAL 659. SPECIAL 660. SECRET 661. SUCCESSFUL 662. SUPER 663. SURPRISE 664. SUPERIOR 665. SENSATIONAL 666. SECURITY 667. SELECTED 668. SIMPLIFIED 669. SCARCE 670. SIZABLE 671. STARTLING 672. STRANGE 673. STRONG 674. STURDY 675. SEND YOUR NAME 676. SKILLED 677. SPECIALIZED 678. STARDOM 679. SURGING 680. SAVVY 681. SLASHING PRICES 682. SAFE 683. SMART 684. SAVE MONEY 685. SAVE TIME 686. SEE BEFORE YOU BUY 687. SEND NO MONEY NOW 688. SEND FOR FREE DETAILS 689. SALE 690. STABLE 691. SAVE 692. START WITH NOTHING 693. SPEED DELIVERY 694. SUFFICIENT 695. SOLVE 696. SPOTLIGHT 697. SOAR 698. SURE-FIRE 699. SURE TO FIT YOUR BUDGET 700. SPEEDY 701. STAY COMPETITIVE 702. SUITABLE 703. SETTING HIGH STANDARDS 704. SPECIAL DISCOUNTS 705. SUPERB 706. SUBSTANTIAL SAVINGS 707. STATE OF THE ART 708. SMALL INVESTMENT 709. SECURED OPPORTUNITY 710. SAME AS CASH 711. SEE THE SAVINGS 712. STAND OUT FROM THE CROWD 713. SIZZLING 714. SIMPLE STEP 715. SIMPLE TO USE 716. SUPERIOR LIVING 717. SET YOUR OWN HOURS 718. SHAPE YOUR TOMORROW 719. START-UP 720. STEP-BY-STEP 721. SHARPLY 722. SAME DAY DELIVERY 723. SATISFACTION GUARANTEE 724. SAFE TO THE ENVIRONMENT 725. SPECIAL BONUS 726. SINCERELY 727. SURPRISE BONUS 728. SUPER SALE 729. SAVE HUNDREDS 730. SAVE THOUSANDS 731. SIGNIFICANT 732. SOFTER 733. SUCCEED 734. SWIFTEST 735. SUPPORT 736. SHOWCASED 737. SHORT TERM LEASE 738. SIMPLY POWERFUL 739. STIMULATING 740. STOP WASTING TIME 741. SPECIALIZING IN 742. SKY-ROCKETED 743. STANDARD 744. TERRIFIC 745. TESTED 746. TREMENDOUS 747. TRADITIONAL 748. TROUBLE FREE 749. TEST DRIVE 750. TECH 751. TESTS PROVE 752. TIME SAVING 753. TOP NAME 754. TIMELY 755. TAKE CARE OF 756. TIME TESTED 757. TOUGH 758. TAX DEDUCTIBLE 759. TOTAL 760. TIMES RUNNING OUT 761. TRIED AND TRUE 762. TAX BENEFITS 763. THOUSANDS 764. TOP LEVEL 765. TECHNOLOGY 766. TECHNICAL 767. TIME LIMITED INFO 768. TOLL FREE 769. TRUTH 770. TRUSTING 771. TOP 772. TESTED AND APPROVED 773. TAKE ACTION NOW! 774. TAKING OVER 775. TRAVEL DISCOUNTS 776. TO ASSIST YOU 777. THERE'S NOTHING LIKE IT! 778. UTILIZE 779. UNLIMITED 780. UNDERSTANDING 781. UNBELIEVABLE 782. UNTOLD BEHIND THE SCENES 783. UNBEATABLE 784. UNIQUE SYSTEM 785. UNITED 786. UNIQUE OFFER 787. USEFUL 788. UNUSUAL 789. UNCONDITIONAL 790. UNDER PRICED 791. UNLOCK 792. ULTIMATE 793. UP-SCALE 794. UNSURPASSED 795. UNPARALLELED 796. ULTRA 797. USE YOUR CREDIT CARD 798. UNLIMITED WARRANTY 799. UNTAPPED MARKET 800. UNIQUE PACKAGING 801. UPLIFTING 802. VALUABLE 803. VALUE 804. VIBRANT 805. VALUE FOR THE DOLLAR 806. VERSATILITY 807. VERY HOT 808. WIN 809. WEALTHY 810. WEALTH 811. WILLPOWER 812. WORD-OF-MOUTH 813. WORLDWIDE 814. WISDOM 815. WHOLESALE PRICE 816. WE PAY SHIPPING AND HANDLING 817. WE NEED YOUR HELP 818. WONDERFUL 819. WE REALLY CARE 820. WIDE VARIETY 821. WIDE RANGE OF.. 822. WHILE SUPPLIES LAST 823. WORKS IN MINUTES 824. WITHOUT LIFTING A FINGER 825. WORLD'S GREATEST 826. YOU SELECT 827. YOUNG 828. YEAR ROUND 829. YOU QUALIFY 830. YOU OWE IT TO YOURSELF 831. YOU CAN TOO 832. RENT TO OWN 833. YOUR CHOICE OF... 834. YOUTHFUL 835. ( ) YEARS EXPERIENCE 836. 100% MONEY BACK GUARANTEE 837. 100% SATISFACTION 838. ADMIRED 839. ACCURATELY 840. ACKNOWLEDGMENT 841. AUTOMATED 842. AUTOGRAPH 843. APPEALING 844. AWESOME 845. APPROPRIATE 846. ALL NEW 847. 2 SIMPLE STEPS 848. ALLURE 849. AVAILABLE 850. BLOWN AWAY 851. BEFORE THEY'RE GONE 852. BELOW WHOLESALE PRICES 853. BELOW RETAIL PRICES 854. BELOW DEALER PRICE 855. BRILLIANT 856. BIG DEMAND 857. BEST QUALITY 858. BRAND NEW 859. BIG BONUS 860. BUY DIRECT AND SAVE 861. BALANCED PRICE 862. BEST SELLING 863. CANCEL ANYTIME 864. CAUTION 865. COMMERCIAL 866. CLEARANCE 867. CONGRATULATIONS 868. COLLECTABLE 869. 24 HOUR SERVICE 870. CASH REBATE 871. COLLECTORS ITEM 872. CRAMMED 873. CONSUMER HELP 874. CLEAR 875. DEBT FREE 876. DISCOVER 877. ESTIMATED 878. ENJOY 879. EXHILARATED 880. ELEGANT 881. EXTENSIVE 882. ENHANCING 883. EMERGING 884. ENORMOUS POTENTIAL 885. EXPERTS AGREE 886. FULL SIZE 887. FINANCIAL 888. FRACTION OF THE COST 889. FULL SPECTRUM 890. FRESH START 891. FRACTION OF THE PRICE 892. FABULOUS 893. FULL COLOR 894. FULLY EXPLAINED 895. FREE-NO OBLIGATION 896. FINEST QUALITY 897. FAVORABLE 898. FULL OR PART TIME 899. FINANCING AVAILABLE 900. COST EFFECTIVE 901. GOLDEN 902. GOOD-TASTING 903. GLOBAL 904. ASTONISHMENT 905. ENCHANTED 906. GRATEFUL 907. GET SOMETHING EXTRA 908. GET RESULTS OVERNIGHT 909. ESSENTIAL 910. DOUBLE INCOME 911. DON'T BE LEFT BEHIND 912. GIFT WITH PURCHASE 913. GET THE FACTS 914. GOOD JUDGMENT 915. GUARANTEED TO WORK 916. HUNDREDS SOLD 917. HONOR 918. HIGHLY RECOMMENDED 919. HARD HITTING 920. HIGH-LIGHT 921. HIGH VOLUME 922. CHARITY 923. INCENTIVE FOR BUYING 924. SECRETS REVEALED 925. OFFER ENDS ( ) 926. PRICES CUT IN HALF 927. 3 EASY PAYMENTS 928. VITAL PURCHASE 929. UPGRADED 930. PAY NOTHING FOR ( ) MONTHS 930. ORDER WHILE SUPPLIES LAST 931. WORLD PREMIER 932. SEND TODAY 933. RIVETING 934. NEW AND USED 935. TRY BEFORE YOU BUY 936. LEASING IS AVAILABLE 937. LEGENDARY 938. RED HOT 939. YOUR CHOICE 940. PRECISION 941. SHARP 942. UNIVERSAL 943. OWNERSHIP 944. NATURAL GROWTH 945. PARTICIPATION IS LIMITED 946. OFFER LIMITED TO FIRST( )CALLERS 947. OVERNIGHT DELIVERY 948. RESULTS OVERNIGHT 949. OPEN 24 HOURS A DAY 950. OPEN 7 DAYS A WEEK 951. WE PAY POSTAGE AND HANDLING 952. TAKE ADVANTAGE OF 953. PRICELESS 954. THOUSANDS SOLD 955. MILLIONS SOLD 956. HUNDREDS SOLD 957. LOW FACTORY PRICES 958. NO-NONSENSE 959. NOTHING ELSE TO BUY 960. OFFICIAL 961. TWO FREE BONUSES 962. LEGITIMATE 963. INTANGIBLE 964. UNBELIEVABLE BARGAINS 965. VARIETY 966. PREVIEW 967. PERPETUAL 968. PRICE INCLUDES SHIPPING 969. SUPPORT 970. USEFUL 971. LASTING 972. NO HYPE 973. NATIONAL 974. SAME DAY SERVICE 975. TIP OF THE ICE BURG 976. VISION 977. THINNER 978. ALL PURPOSE 979. NOT IN STORES 980. BOTH ARE FREE 981. NO OUT OF POCKET CASH 982. IT MAKES SENSE BUY NOW 983. AUTO DELIVERY 984. ONE TIME SETUP FEE 985. POTENT 986. INCREDIBLY EASY TO USE 987. CALL TOLL FREE-ANYTIME 988. UPDATED 989. BREATHTAKING 990. NO DOUBT 991. ITS CONFIDENTIAL 992. WE WILL NOT SELL YOUR NAME (E-MAIL NAME) 993. WARNING 994. TRIPLE YOUR MONEY BACK GUARANTEE 995. MAJOR 996. NO EXPERIENCE NEEDED 997. NO PROBLEM 998. HIGH- ROLLING 999. TOP SECRET! 1000. RAVE REVIEWS