ryan Deiss Exposed the secret how to make money online 4.2.09

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"How Do I Get Started Online If I Don’t Have My Own Products" (Part II) >> By Ryan Deiss

To read that entire "From the Trenches" Tip, send a blank email to the address below:
--> mailto:trenches1@SiteSightings.com

I received a lot of great feedback from that article, the majority of which was people thanking me for FINALLY giving their business some direction.
However, I also receive a few emails from people asking me,
"How in the heck do I go about starting a newsletter, and what topic should I pick?"
Those are very fair questions and so I'll try to address them right now...
You have to keep in mind that there are literally millions and millions of people that can be reached on the internet, and so virtually any topic (within reason) can be in demand.


"Hang Gliding", for example, was searched over 5000 times on Overture alone. Is that enough interest to start a business? I don't really know, but I do know that you should be able to find a topic that has a slightly broader appeal than hang gliding. :-)

My suggestion is, first and foremost, to pick a topic that you know *something* about, and really enjoy doing. I know it seems like a cop-out, but this really is the best way to succeed online.
Once you've chosen a topic, then see if other people who would be interested in that topic can be easily reached through the internet. Check out the search engines and the newsgroups. See if there's anyone else out there who shares in your passion.
If there isn't anyone, then just come up with a different topic until you find something with an audience. Once you have your topic (and a known following) then just choose how you will form your newsletter and build yourself a site to "sell" it.


Advertise it a bit to this group, and then send out your first issue after about a month of advertising. Depending on the response, you should have a good idea of whether or not it would be profitable to continue to nurture a relationship with this group.
If the response is good, just keep doing what you're doing and before you know it you'll have a list of raving fans who trust and respect you, and will pay close attention to any product that you rollout in the future.
Ok, I admit that I have dumbed the process down quite a bit, but there have been whole books written on this topic and so it would be ridiculous of me to try to cover everything in this one article. What I want to do, more than anything, is to outline the basic steps so that you can adapt them to your own business.
In short, I'm trying to teach you how to fish rather than just handing you baked salmon.
So start thinking about what you really really love, and then isolate a niche that you can reach on the Internet. If other people online share in your passion, you could very well have a profitable newsletter on your hands.


I said earlier that whole books had been written on the topic of ezine publishing...
Well one of the best of seen is Jimmy Brown's "Profit Pulling Newsletters", and so if you really want to give your own newsletter a jump start I highly recommend it.
Here's the link if you're interested:
--> http://www.optinautomator.com/ppn.htm
If you have any questions about this week's "From the Trenches" Tip, please feel free to email me at:
--> mailto:Ryan@SiteSightings.com


"Complexity...The Most Infectious Disease in Product Development" >>

By Ryan Deiss

I'm not a programmer, but since my first two products, Opt-In Automator and Pop-Up Rotator, happened to be software-based, I get a lot of emails from people who want me to work with them on their own software projects.
And of the literally dozens of requests that I've received, can you guess how many I've taken?
The answer...none, zero, zilch. And do you know why? Because every single one of the projects that have been proposed to me all suffer from the same disease...Complex-itus.
Now I'm not going to claim credit for the term Complex-itus because it was coined by a friend of mine, Ben Prater of "Software Secrets Exposed", but what it essentially means is over-complicating a product (or project) until it's virtually impossible to complete.
For example, I had a guy email me with an idea for the ultimate HTML editor. The way he made it sound, his product would do everything that Dreamweaver and Photoshop could do, but faster, easier and better.
The problem...a project of this scope would cost literally millions of dollars and untold years to develop. (This person had neither.)
Now I understand that we've been taught our whole lives to "Think BIG," but when it comes to product development, whether it be software, an info-product or whatever else, my advice is to "Think Small".
So, instead of creating the HTML editor to end all other HTML editors, why not just create a simple program that can fill a common need. That's how you make a lot of money! And instead of writing a 500 page ebook for your first project, why not just create a short, 30-page report on a more targeted area. Not only will it be easier to create, it should also sell better than a lengthy, unfocused manual.
I can assure you that if you follow this advice, you'll finish a lot more projects, and earn a lot more money. If all else fails, you can "delay" your really big ideas until your "little ones" are bringing in some cash.

"How NOT to Joint Venture" >> By Ryan Deiss

I get dozens of emails everyday from people wanting me to joint venture with them on their latest ebook or software project, the majority of which are barely worth replying to.
Now don't get me wrong, I'm always open to joint venture opportunities, but please please please if you're going to make an me an offer, you better make sure it's one I can't refuse. (And this goes with other marketers as well.)
Here's what I mean...
All too often, the joint venture offers I receive go something like this:
"I just wrote an ebook and would like it if you could advertise it to your list. It sells for $17, and I pay 50% commissions. I'd really appreciate your help."
Ok, this joint venture offer has 2 major problems...
1. You can expect any marketer to get excited about an $8.50 commission. (Actually it's less than $8 after the merchant company gets their part.) If you want someone with a large responsive list to promote your product, your commissions really need to excite your potential partner. Personally, I expect to make at least $25-$30 off of every sale I make. Anything less and it's really not worth it to me to send out.
2. Don't expect big-name marketers to "help" you for next-to-nothing. I'm a pretty nice guy, but when it all comes down to it, I got started online to make money. And so while I try to help people whenever I can, I have to make sure that I'm meeting my own bottom line. So please don't beg me (or other marketers) to help. It just isn't fair to ask someone to sacrifice their own profits when they also have a family to provide for.
Ok, so all that being said...how do you formulate the perfect joint venture offer?
Well like I said before, the name of the game is to make someone an offer that they can’t refuse. You do that by selling high margin products, and offering huge commissions.
And it may sound crazy, but don't be afraid to offer people with really huge lists even more than 50%. If there's a person that you really want to joint venture with, and they tell
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you that they expect $25 off of every sale (but your product sells for $40)...give them $25!
The way I look at it, $15 is a heck of a lot better than $0, and this way you also get your name out there and have the potential to make more sales in the future. (Just make sure that you cover your own costs, especially if the product you market is physical.)
This tip isn't a full blown explanation of joint ventures, but hopefully it'll lead you in the right direction when you go to email Mr. or Ms. Big about your brand new product.

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